SinclairSongs Club by Richard Sinclair
Tracklist
1. | Richard SinclairSongs Club | 0:24 |
Credits
released November 3, 2024
Sketch of Richard by Gray-Beross for DeviantArt
www.deviantart.com/gray-beross/art/a-portrait-of-Richard-Sinclair-883132686
The marketing of music has changed forever and isn't coming back. The advent of streaming services and free delivery channels like YouTube means physical product has become something of a niche market, catering to nostalgia buffs and trendies. 90% of all music is distributed digitally today, with little-to-no income going back to the artists. Advertising has become the sole basis for the business model-not musical content.
Under such a marketplace, musicians are increasingly turning to marketing their own music, engaging directly with their listeners, establishing their own private fanbase. In some ways this harkens back to the way music worked BEFORE record labels became the gatekeepers and middlemen in the 1940s. LPs are expensive to manufacture, CDs and cassettes somewhat less-so, but all require an investment in inventory that many artists simply can't afford.
That is why BandCamp is so important. Artists get to control their own marketing, and receive most of the income from the sale of downloads. Buyers deal directly with the source, and the source hears from his fans on a one-to-one basis.
Please support artists you care about and help to keep the music alive.
Sketch of Richard by Gray-Beross for DeviantArt
www.deviantart.com/gray-beross/art/a-portrait-of-Richard-Sinclair-883132686
The marketing of music has changed forever and isn't coming back. The advent of streaming services and free delivery channels like YouTube means physical product has become something of a niche market, catering to nostalgia buffs and trendies. 90% of all music is distributed digitally today, with little-to-no income going back to the artists. Advertising has become the sole basis for the business model-not musical content.
Under such a marketplace, musicians are increasingly turning to marketing their own music, engaging directly with their listeners, establishing their own private fanbase. In some ways this harkens back to the way music worked BEFORE record labels became the gatekeepers and middlemen in the 1940s. LPs are expensive to manufacture, CDs and cassettes somewhat less-so, but all require an investment in inventory that many artists simply can't afford.
That is why BandCamp is so important. Artists get to control their own marketing, and receive most of the income from the sale of downloads. Buyers deal directly with the source, and the source hears from his fans on a one-to-one basis.
Please support artists you care about and help to keep the music alive.
License
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