Homegrown by Roc C & Ariano

Roc C and Ariano, two stalwarts of the underground hip-hop scene, are set to release their highly anticipated collaborative album, "Homegrown," on September 5th, 2025, via URBNET. This expansive 20-track project showcases the production prowess of Ariano, who helms every beat, promising a sonically unified and immersive experience. As summer 2025 unfolds, the duo will be building anticipation with the release of lead singles "Burn" and "Ask Me Why," offering early glimpses into the album's thematic depth and unique collaborative style.

"Homegrown" is not only notable for its considerable length but also for its rich array of guest vocalists, including Sage X Price, NY-KE, and Emma Salisbury, among others. These collaborations are expected to weave a vibrant tapestry of sounds and lyrical perspectives, perfectly complementing Roc C's distinct artistry and Ariano's masterful production. The September 5th, 2025 release date marks a significant milestone for both artists, presenting a substantial and eagerly awaited body of work to their respective and growing audiences.

Roc C, a seasoned hip-hop artist, hails from Oxnard, California, a town recognized for fostering talent like Lootpack and Madlib. He first rose to prominence in 2004 with his appearance on Oh No's "Move, Pt. 2," which ultimately led to a signing with Stones Throw Records and the release of his acclaimed 2006 debut, "All Questions Answered." Known for his gruff delivery and incisive, street-oriented rhymes, Roc C has maintained a consistent presence in the underground circuit, delivering numerous albums and EPs, and collaborating with a diverse range of artists. His extensive discography, featuring projects like "OxTales," "Ode to Broadway Joe," and "Scapegoat," underscores his longevity and unwavering commitment to his craft.

Ariano, whose full name is Ariano Price, is a prominent hip-hop artist and producer from Southern California with a career spanning over two decades. He has firmly established himself as a versatile force within the underground hip-hop landscape, renowned for his distinct sonic vision. Ariano seamlessly blends traditional hip-hop elements with alternative sounds, crafting a unique and emotionally resonant style. His production is characterized by intricate beats and deep melodies, serving as a compelling backdrop for his socially conscious lyricism, which frequently delves into themes of mental health, addiction, and social injustice. Throughout his extensive career, Ariano has garnered immense respect, collaborating with an impressive roster of hip-hop luminaries including members of the Wu-Tang Clan, KRS-One, Murs, and Snoop Dogg. Beyond his collaborations, Ariano boasts a substantial discography as a solo artist and as half of the acclaimed duo LD & Ariano, with numerous full-length albums and EPs, his unwavering dedication and consistent output of high-caliber music have cultivated a loyal fanbase and cemented his reputation as a prolific and influential figure in independent hip-hop.

Hailing from the same California town, Oxnard, that brought Lootpack and Madlib to the world, Roc 'C' was first introduced to the world with his appearance on Oh No's (another Oxnard native) single "Move, Pt. 2" in 2004. This led to a signing with Stones Throw Records, which released his debut album, All Questions Answered, in 2006.