Kitbashing by ABADIR

Conceived as part of an A/V show with visual artist Nicolò Cervello, ‘Kitbashing’ marks ABADIR’s third album for SVBKVLT.



A growing number of people spend an extensive amount of time watching, scrolling, liking, commenting on and sharing content, whilst at the same time feeding a constant stream of personal data to social media platforms. Social media can be fun and informative, or draining and dark. Either way, their algorithms are purposefully designed to lock users in a continuous state of scrolling. The more time spent online, the more desires, interests and emotions are fed into the algorithm for consumerist ends and reality is reduced to a timeline of curated aesthetics.

Using audio snippets from reels, suggested posts, and sponsored ads, sound objects are cut, micro-edited and meshed together into a collage. Tension is built gradually before falling into a release. Rhythms keep expanding and contracting, simulating the pace of random scrolling on mobile devices. ‘Kitbashing’ is an attempt to break the algorithm: subverting the dynamics by feeding on the algorithm instead of only feeding it.

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